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Daelim

Honda Scooters

Honda wakes up with sunrise to promote its entire scooter range.

Honda Australia

To further support the significant growth of the scooter market in Australia, Honda is expanding their advertising efforts this month with a mainstream television campaign.

Honda will be screening their entertaining ad on the Sunrise Show each morning in capital cities from Monday, October 22 to Friday, November 16.

The show was chosen due to its national 360,000 strong viewer base, many of whom are now seeking alternative methods of commuting to work.

The campaign highlights the manufacturer’s extended line of scooters including the Today50, Scoopy, Lead100, @125, Forza and Silver Wing, as well as the benefits these models provide such as excellent fuel consumption rates, reduced emissions and the low cost of purchase and operation.

The campaign also supports Honda’s “Free MP3 and Win a Trip to Italy” promotion running from now until the end of November.

Once a customer buys their new scooter, they will automatically be sent a new “Honda” branded MP3 player and be entered into the draw to win a trip to Italy for two people.

To view the scooter ad and details of the promotion, please visit: www.hondamotorcycles.com.au.

published 19/10/2007

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