Scooter News Piaggio's Flying High Piaggio Australia is 'Fly-ing' high on the back of the latest FCAI sales results.
Piaggio Australia 
Piaggio Australia is 'Fly-ing' high on the back of the latest
FCAI sales results (August 2011).
"The Fly 150 continues to impress with its success" commented
Piaggio Sales Manager Gavan Moody.
"Not only was it the top selling scooter in its category again,
it was also the 7th highest selling Road Bike overall, with a 68%
increase in sales over last year"!
The ever popular Zip 50 was the 3rd highest selling scooter, no
mean performance given the fierce competition.
"Increased petrol prices would have no doubt contributed to the
upswing in scooter sales, but at the end of the day consumers
recognise that when making the lifestyle choice of purchasing a
scooter, they are far better off with a premium brand such as a
Piaggio, which will not only provide peace of mind, and excellent
re-sale value, but many years of trouble free scootering" said
Moody.
About Piaggio / Vespa
The Piaggio company, nestled in the Tuscan countryside between
Florence and Pisa, first invented scooters in 1946 when it produced
the first-ever Vespa and helped liberate a war-torn Italy. Vespa
remains the iconic scooter brand with its unique metal-bodied
design. Today, Piaggio continues to produce scooters under the
classic Vespa brand, the sporty Gilera brand and the contemporary
Piaggio brand.
Audrey Hepburn and Gregory Peck in "Roman Holiday" were only the
first of a long series of international actors and actresses to be
seen on the world's most famous scooter. In photo shoots, films and
on the set, the Vespa has been a "travel companion" for names like
Raquel Welch, Ursula Andress, Geraldine Chaplin, Joan Collins,
Jayne Mansfield, Virna Lisi, Milla Jovovich, Marcello Mastroianni,
Charlton Heston, John Wayne,
Henry Fonda, Gary Cooper, Anthony Perkins, Jean-Paul Belmondo,
Nanni Moretti, Sting, Antonio Banderas, Matt Damon, Gérard
Depardieu, Jude Law, Nicole Kidman, Eddie Murphy and Owen
Wilson.
In Australia, PS Importers is the sole importer of this iconic
and popular range.
published 16/09/2011 |