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Eicma 2009

SYM Maxsym 400/600

New Maxi sized SYM launched in Milan

SYM

Maxsym, an exciting maximum scooter with excellent horsepower and body design is the embodiment of high technology from SYM.

For the tasteful consumers looking for a dynamic, powerful, safe, and comfortable ride in and out of the city.

SYM proudly presents a stylish and distinctive model which will excite and thrill the riders. The irresistible design and curves combined with its remarkable horsepower and disc brake system will give maximum value for riding safety.



SYM’s Brand Promise: “ENGINE OF LIFE”


With over 50 years of technical experience and expertise, our brand promise is grounded in a long commitment to quality and products built to last. Our 5 brand attributes are realised in the context of real life with an understanding toward the needs in different cultures.

With our understanding promise --- “Engine of life”, SYM devotes itself to bring the highest quality motor vehicles to every market. Our products embody the durability for life time, mobility for life needs and affinity for life styles.

The 5 core values that represent the SYM promise:

Durability, Creativity, Humanity, Vibrancy, Affinity.



SYM in EICMA 2009:


The 2009 EICMA in Milan, Italy, the world’s leading trade fair for motorcycles and scooters, provides a great opportunity for SYM to launch the regeneration of their company with a new and challenging commitment – the central theme of the booth for 2009 is “I LOVE SYM” and this brand promise will be an unshakeable belief for SYM in Europe and the
world…

At the centre of SYM philosophy and the new dimension for the subsidiary here in Italy is our emphasis upon the consumer and their current and future life needs. The booth incorporates the glamour, emotion and excitement of Italian and European life styles through its variable live exhibition programs.

Our booth carries the brilliant blue and white SYM brand logo, whose colors firmly establish an atmosphere of warmth and comfort throughout the booth and reflects SYM’ s commitment to meeting present and future life needs and life styles.

After our half a century of experience and technical development, grounded in professional expertise, SYM has identified its corporate mission – the vision is clear, the strategy is focused and both internal and external partners are confident that “Engine of Life” is a genuine lifetime promise.

published 12/11/2009

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