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Eicma 2009

SYM Cevalo 125

A unique design of SYM bike series will attract every audience’s attention.

SYM

CEVALO 125 has street-smart styling that reveals its compact frame and single cylinder; it offers a unique mixture of stunning looks with nimble handling and comfortable riding position. Cevalo’s masculine styling includes the sharp feature integrated front winkers with orange bulbs and forward-leading lines. The riders can easily stay away from the traffic and shuttle in the street with this new bike.


Features:

1. Angular headlight, it makes the masculine image and features two position lights, and a flush-surface fuel cap and its sharp-edged motif give the tank a distinctive look.

2. It has compact front-to-rear appearance enhanced by the short front cowl, short rear cowl with its LED tail light and shrouds.

3. A long front fender keeps the mud splashing to the minimum.

4. An inner rear fender helps keep the bottom of the tail cowl clean

SYM’s Brand Promise: “ENGINE OF LIFE”

With over 50 years of technical experience and expertise, our brand promise is grounded in a long commitment to quality and products built to last. Our 5 brand attributes are realized in the context of real life with an understanding toward the needs in different cultures.

With our understanding promise --- “Engine of life”, SYM devotes itself to bring the highest quality motor vehicles to every market. Our products embody the durability for life time, mobility for life needs and affinity for life styles.

The 5 core values that represent the SYM promise:

Durability, Creativity, Humanity, Vibrancy, Affinity.

SYM in EICMA 2009:


The 2009 EICMA in Milan, Italy, the world’s leading trade fair for motorcycles and scooters, provides a great opportunity for SYM to launch the regeneration of their company with a new and challenging commitment – the central theme of the booth for 2009 is “I LOVE SYM” and this brand promise will be an unshakeable belief for SYM in Europe and the
world…

At the centre of SYM philosophy and the new dimension for the subsidiary here in Italy is our emphasis upon the consumer and their current and future life needs. The booth incorporates the glamour, emotion and excitement of Italian and European life styles through its variable live exhibition programs.

Our booth carries the brilliant blue and white SYM brand logo, whose colors firmly establish an atmosphere of warmth and comfort throughout the booth and reflects SYM’ s commitment to meeting present and future life needs and life styles.

After our half a century of experience and technical development, grounded in professional expertise, SYM has identified its corporate mission – the vision is clear, the strategy is focused and both internal and external partners are confident that “Engine of Life” is a genuine lifetime promise.

published 13/11/2009


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