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Eicma 2010

Lambretta Returns

After an absence of thirty-eight long years, the legendary Lambretta is finally back in Italy. Now with 360 Degree video.

Lambretta

 

Eicma Milan 2010 - Lambretta Press Release

Milan, the city where one was born in 1947, born from the intuition of Ferdinando Innocenti and the engineer Pier Luigi Torre’s expertise.

Now with virtually the same lines as back then, a unique design that has contributed significantly to its success.

Lambretta, from the 50's to the 70's was a part of Italian’s custom. Sleek, sporty and nonconformist, the Lambretta revolutionised the way we travel, making scootering more agile, practical and economical.

Throughout her life, Lambretta has obviously undergone several metamorphoses dictated by changing times, but has always kept the soul of a scooter compact and safe, although we must not forget its excellent performance.

The Lambretta was loved everywhere. Just think of England's phenomenon, the Mods, young trendy people who in the 50's and 60's chose to identify themselves by two symbols: the British Air Force and that of Lambretta.

Those were times of glory, great satisfaction and national pride.

Today Motom Electronics Group SPA has an all-Italian project, that aims to revive the legend after a long absence.

For 38 years, Lambretta has survived only in museums, in clubs and among scooter collectors . Now she‘s back on the road.

Welcome Back Lambretta! 


Download Specification Sheet





 

 

published 3/11/2010

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