Piaggio's on a High
The year has ended with Piaggio Australia capturing over 20% market share across Australia.
Piaggio Finishes 2010 on a High
The Piaggio brands proved once again to be the favourite choice for Australian scooter buyers. The Italian company achieved a market leading share of 21.9% (Dec YTD) with its Piaggio, Vespa and Gilera brands which are marketed separately because of their distinctively different styles.
Whilst Vespa continued to dominate the classic segment, Piaggio grew in the contemporary segment, the brands success in no small way attributed to Australia’s number 1 selling scooter the “Piaggio Fly” which is available in 125cc and 150cc versions.
“It was great to see the market stabilise after a few years of decline, with the 2010 market being up 0.6% on 2009” said Piaggio Brand Manager, Simon Gloyne, “although there has been a trend by consumers to be more budget conscious than pre-GFC times.
With the Fly we’ve been in the fortunate position to offer a quality product but still at a price that suits the budget buyer”.
The Piaggio company, nestled in the Tuscan countryside between Florence and Pisa, first invented scooters in 1946 when it produced the first ever Vespa. Today, Piaggio continues to produce scooters under three brands: the classic Vespa, the sporty Gilera and the contemporary Piaggio.
In Australia, the Piaggio brand offers an extensive range of quality Italian scooters from 50cc to 500cc. Piaggio is the choice for discerning commuters who insist on a modern design with the quality that can only come from 60 years experience as a specialised scooter company.
There is only one Vespa and it remains the iconic scooter brand with its unique metal-bodied design. The first Vespa was invented in 1946 by the Piaggio company and helped liberate a war-torn Italy. Nestled in the Tuscan countryside between Florence and Pisa, Piaggio continues to produce scooters under three brands: the classic Vespa, the sporty Gilera and the contemporary Piaggio. In Australia, Vespa has an extensive range of quality Italian scooters from 50cc to 300cc.
Audrey Hepburn and Gregory Peck in "Roman Holiday" were only the first of a long series of international actors and actresses to be seen on the world's most famous scooter. In photo shoots, films and on the set, the Vespa has been a "travel companion" for names like Raquel Welch, Ursula Andress, Geraldine Chaplin, Joan Collins, Jayne Mansfield, Virna Lisi, Milla Jovovich, Marcello Mastroianni, Charlton Heston, John Wayne, Henry Fonda, Gary Cooper, Anthony Perkins, Jean-Paul Belmondo, Nanni Moretti, Sting, Antonio Banderas, Matt Damon, Gérard Depardieu, Jude Law, Nicole Kidman, Eddie Murphy and Owen Wilson.
Gilera is dedicated to building high performance sporty scooters, characteristic of its GP heritage in the motorcycle arena. Gilera is produced by the Piaggio Company, which also produces scooters under the classic Vespa brand and the sporty