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Sales Results Year End 2010

Official figures released by the FCAI show that 105,766 motorcycles, scooters and all-terrain vehicles were sold in 2010.

FCAI

Official figures released by the Federal Chamber of Automotive Industries (FCAI) show that 105,766 motorcycles, scooters and all-terrain vehicles were sold last year - a decrease of 8.9 per cent (10,354 units) over 2009.

"The market showed early signs of a recovery in the last quarter of 2010 providing us with some hope of a turnaround in the New Year," FCAI Chief Executive Andrew McKellar said.

"To sell more than 100,000 motorcycles in any year is a good outcome," he said.

"This is a competitive market which will reward buyers intending to take up riding or upgrade their motorcycle during 2011," Mr McKellar said.

"Buyers need to be mindful that they are getting effective value for money; stick with those brands that have a proven commitment to service and quality," he said.

"Be wary of low quality imitations and ‘grey' imports," Mr McKellar said.

Off-Road bikes were the most popular segment in the marketplace with 38,423 sales (down 9.7%) followed closely by road bikes with 37,968 sales (down 11.1%).

There were 18,942 ATV sales during the year (down 7%) and scooter sales stabilised with 10,433 sales (down 0.6% units).

Honda retained the top spot in 2010 with 23,086 sales followed by Yamaha with 20,500 sales and then Suzuki with 14,749 sales.

 

Download the Top 10 Report - December 2010


Download the  Summary Report - December 2010

 

Top Ten Sales

1 Honda 23,086
2 Yamaha 20,500
3 Suzuki 14,749
4 Kawasaki 9,442
5 Harley Davidson 6,073
6 KTM 5,023
7 Polaris 3,910
8 Triumph 3,199
9 Kymco 2,364
10 BMW 1,918

 

Honda Number One In 2010 Motorcycle Sales

Retaining the number one ranking year after year, Honda is again Australia's largest selling motorcycle manufacturer according to official 2010 retail sales figures released by the FCAI (Federal Chamber of Automotive Industries).

Comfortably maintaining its market lead for 2010, Honda headed the overall sales figures for the year with 23,086 units sold, and topped several key sales categories including overall road bike sales.

After reigning supremely in the 2010 Australian Superbike Championship and the Phillip Island 6 Hour, the famed Honda CBR1000RR is also Australia's number-one selling super sportsbike.

In national scooter sales, Honda led with the two biggest sellers; the Lead 100 and Today 50.

Honda also dominated agricultural ATV sales with the top three highest selling models; the Honda TRX250TM, TRX420TM and TRX500FM.

For junior riders the Honda CRF50F was by far the most popular choice in 2010, making it Australia's number-one selling fun bike and the highest-selling off-road motorcycle.

Impressively, Honda models made up four of the top 10 best-selling off-road bikes (Honda CRF50F, CRF250R, CRF450R, CRF230F) and five of the top 10 best-selling fun bikes (Honda CRF50F, CRF70F, CRF80F, CRF100F, CRF150F).

TONY HINTON:

"The FCAI sales comparisons are obviously an important industry tool to measure our market performance, and once again the results are extremely positive for Honda.

"As well as our overall number-one ranking, it is fantastic to have such strong retail figures across the board in many diverse motorcycle and ATV categories in a challenging environment.

"We are extremely proud of our position as the market leader in Australia and we work very hard as a company to maintain that year in and year out with competitive pricing and outstanding service.

"I think, ultimately, our leading sales figures reflect the exceptional quality, performance and style of Honda products and the well-earned public confidence in the Honda brand.

 


published 12/01/2011

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