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BMW Motorrad Dominates Awards

BMW Motorrad has starred at the Red Dot Design Awards, taking out 4 highly coveted titles.

Bike Deadline

BMW Motorrad has starred at the red dot design awards, taking out 4 highly coveted titles for outstanding design achievements for its motorcycles.

The red dot awards, inaugurated in 1955, are one of the world's leading design awards with a jury of international design experts rewarding outstanding design in 19 different categories.

Amongst the winners were BMW Motorrad's new Maxi-Scooters which were selected for their design clarity; the unmistakable formal design language evident in these scooters links both models to BMW Motorrad, but in their own distinctive style. The C 600 Sport with its sporty fairing and striking edges creating a dynamic look even when stationary. The C 650 GT with a design that emphasises its comfort and touring orientated configuration. These models are due to be launched in Australia later this year

The K 1600 GT opens up a new concept in touring motorcycles. It has an unmistakable and imposing presence that redefines the class. The G 650 GS received the red dot for its lightweight, go anywhere adventure looks that is in keeping with the BMW Motorrad GS family.

The important awards delighted General Manager BMW Motorrad Australia and New Zealand, Tony Sesto.

"BMW Motorrad is a dynamic and innovative marque and the red dot awards emphasise our philosophy of creating motorcycles that appeal to all of the senses and will give owners many kilometres of sheer riding pleasure," said Tony.

 

published 23/03/2012

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