Honda Upward Trending in 2012
Honda’s positive trends that commenced in January have continued through the entire first half of 2012
Honda’s positive trends that commenced in January have continued through the entire first half of 2012 culminating in recording an inspiring 13% year on year growth according to the 2012 FCAI National Sales Report*.
As the year clocks into its second half, Honda Motorcycles continue to lead the motorcycle market by recording growth across almost all product categories, retaining number one market share and dominating the entry level market with the popular CBR250R.
Remaining untouchable at the top of the motorcycle sales ladder, the CBR250R is supported by other Honda models including newcomer CB125e and old favourites, CRF230F, CT110 and CRF50F allowing Honda to boast five models out of the top ten.
Overall, Honda recorded substantial growth in three of the four product categories with a 30.2% increase in Road, 25% increase in Scooter, 9.4% increase in ATV and no increase but a steady result recorded in Off-Road.
Honda topped many categories including Super Sport, ATV, Trail, Fun, Naked and Entry with many models remaining consistent performers. One such model is Honda’s TRX250TM which remains at the top of the ATV market and recorded more than double the volume compared to the competitors. The CBR1000RR which is celebrating 20 years in 2012 also remains steady at the top of the Super Sport category.
Tony Hinton, General Manager Honda Motorcycles is pleased with the 2012 results to date, “The year has not all been smooth sailing for us, but to see such excellent results and an upward trend in the market is really positive.”
Looking into the second half of 2012, Honda has more exciting new releases on the way. Anticipation is high for the all-new, dual purpose CRF250L which is due for release next month and will offer riders a similar engine package to the CBR250R and a newly designed frame. Honda also has some very exciting models on the way that are yet to be announced.
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